About UpSight

The practice is led by Jill Carnick, a senior research consultant with more than 25 years of experience designing and executing both qualitative and quantitative projects. Drawing on her proven ability to craft research frameworks that generate meaningful, actionable insights, she has supported organizations of all sizes across industries including creative agencies, healthcare, financial services, retail, CPG and non-profits.

UpSight Defined . . .

UpSight reflects a simple idea: growth happens when decisions are guided by understanding.

Up represents upward momentum and progress; Sight reflects the clarity that comes from meaningful insight.

Together, they express the purpose behind the work, helping organizations move forward with confidence and clarity.