Whether you’re looking to strengthen your brand, improve your customer experience delivery or expand into new markets, UpSight can help.

Centered on your specific needs, a research framework will be crafted to deliver the solutions necessary to address your unique business challenges.

Brand Health

Understand how your brand is perceived and how effectively it connects with your audience. UpSight measures awareness, tests messaging and creative concepts, and evaluates campaign performance and brand equity. These insights help build stronger, more trusted brands and guide confident, evidence-based decisions for future growth.

Customer Experience (CX)

Discover what drives loyalty and advocacy while identifying pain points across the customer journey. UpSight delivers insights that help organizations improve experiences and embed customer-centric thinking within teams and throughout the enterprise.

Market Insights

Spot growth opportunities, assess the competitive landscape, and track market trends. Our research highlights potential risks and equips leaders to make confident, informed decisions before entering new, untapped markets.

  • Quantitative

    Gather reliable insights from B2B and B2C audiences using client samples or vetted panels. Optimized for all devices and backed by expert survey design, our quantitative research delivers actionable, data-driven results.

  • Qualitative

    Uncover the motivations and behaviors behind decisions. Sessions are moderated with audiences from consumers to executives, applying projective techniques and behavioral science to reveal deep, actionable insights.

  • Workshop Facilitation

    Drive collaboration, engagement, and clear action. Our workshops encourage participation, foster alignment, and ensure initiatives move forward successfully across the enterprise.

  • Secondary Research

    Leverage credible, existing data to add context and depth to strategic decisions. Secondary research can stand alone or complement primary studies to provide a complete view of markets, industries, and competitors.